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# Braindead Truck Ads And Me
- URL: https://makeitmakesense.ghost.io/braindead-truck-ads-and-me/
- Published: 2026-10-02T14:07:16.000Z
- Updated: 2026-10-02T14:22:47.000Z
- Author: Alex Hill

It's fall. Football is back. So are truck ads. There were nine truck ads during last week’s Vikings-Buccaneers game. That game was so bad I started counting ads. Most truck ads are stupid, but there was one in particular (see below) that sent me down a rabbit hole (see further below). Why does it have to be like this? I know some truck havers and they’re not all stupid (hi Dad). With that in mind I set off to research this “problem” and make it make sense. It turns out the obvious answer was the correct one – dumb ads are made for and work on dumb people, and many of those people watch NFL games. Because I am the way I am, I spent way too much time making sure this was the case. Then I realized this topic isn’t very interesting to write or read about after all. I promised these would have a point, so maybe this is it – I’m still learning to write. Thank you for your patience. I blame the Vikings for all of this.

### The ad that launched this debacle

HDNA

Let’s break this down.

> *"There’s DNA"*

Yes, the genetic instructions for the development of all known forms of life.

> *“Then there’s heavy duty DNA. HDNA.”*

No there isn’t. Also, not sure I agree with you a hundred percent on your acronym work there [Lou](https://youtu.be/8ltYYXhGCBo?si=VNnSzGL1IvFP7F1t&t=66&ref=makeitmakesense.ghost.io). I believe you’re going for HDDNA. Unless it’s Heavyduty Deoxyribonucleic Acid. Or Heavy Duty Nucleic Acid? Maybe we don’t need the “deoxyribo” since we’ve added the “heavy duty”. I don’t know this isn’t my area of expertise. Nor is it General Motors’.

> *“It’s what every GMC Sierra HD driver is born with…”*

Hell yeah! My NA is heavy duty motherfuckers! And that’s why I dropped $67k on a vanity truck that I’ll use to tow my wakesurfing boat twice a year!

> *“… and it’s engineered into every aspect of the GMC Sierra HD…”*

That’s right! I share made-up genetic material with my truck!

> *“…with the pulling power to prove it.”*

See!?!? I need this for my wakesurfing boat!

> *“The new 2024 GMC Sierra HD. Tow inches of the world, prepare for glory.”*

What now? “Tow inches of the world”? Am I hearing that right? I’m just going to assume either I or the copywriter had a stroke and move on.

### The rabbit hole…beware

![](https://storage.ghost.io/c/e5/8b/e58b800c-6563-40ce-b107-77bc369b5dab/content/images/2026/10/MIMS-2_path.svg)